An Extra Glow in Erno Laszlo’s SoHo Institute

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An Extra Glow in Erno Laszlo’s SoHo Institute

First opened in 2012, the Erno Laszlo Institute in SoHo, New York City embodies the passion and ingenuity of its visionary founder. Laszlo, a protégé of the “father of modern dermatology,” Max Joseph, became famous in 1927 after creating a custom foundation cream for Princess Stephanie of Belgium that cleared her acne and restored her self-esteem. 12 years later, he opened an Institute on New York’s Fifth Avenue that became so exclusive it reportedly turned away 99% of its applicants. Only the likes of Marilyn Monroe, Grace Kelly, and other famed celebrities of the era had the privilege of calling Erno Laszlo their dermatologist.

The same formula that Laszlo created for Princess Stephanie is a pillar of the Erno Laszlo brand today, while the West Broadway Institute welcomes fashionistas and luxury enthusiasts (100% of them) to a world-class skin care experience that includes a comprehensive skin type consultation followed by a 75-minute bespoke treatment.

From the “Seven Skin Personalities” to “The Method” and “30 Splashes” rituals, the consumer experience offered by Erno Laszlo is pure perfection. Likewise, the brand’s meticulous attention to detail is conveyed visually within the Institute. Duggal senior project manager Jerry Ibaran recently consulted with the Erno Laszlo design team to produce 45 sleek, laser-cut panels that add a crystal-clear complexion on all sides of the elevator serving the three-level space.