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Breakout Brand: New York & Company

Industry News

Breakout Brand: New York & Company

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New York & Company’s wear-to-work style is sophisticated and contemporary, providing women with chic, multi-functional outfits. Though traditionally known for a refreshingly clean store design, NY&C’s creative team is certainly not scared to bring the glitter and glamour, as showcased at the Roosevelt Field Mall on Long Island, NY.

New York & Company went bold in choosing one of the largest shopping malls in America for a full-store revamp. Working hand in hand with NY&C Associate Creative Director Daryl Powlus and Director of Print Production & Marketing Operations Bret Moore, Duggal’s Susanne Cyrgalis, Marty McDonough and Ron Kovis led the production and installation of a new-look New York & Company.

The redesign creates a “shop-in-shop” experience as eye-catching visuals mark points of interest. An illuminated wall panel spotlights “SoHo Jeans,” while a stunning large print of Eva Mendes draws shoppers to her exclusive collection. Vinyl columns, boxes and hot pink floor graphics establish what’s “Trending Now.” Intricate displays make each section of the store as exciting as the last, whether it’s the Original Bargain Basement, 7th Avenue Suiting Collection or NY Dress Boutique. Throughout the store, New York scenes inspire shoppers to keep browsing for the perfect find.

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