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Concept to Creation: Narciso Rodriguez Celebrates 10 Years of ‘For Her’ Fragrance
For Her, a fragrance from global fashion icon Narciso Rodriguez, has carried international prestige for a decade. A unique blend of subtlety and authority, For Her lingers with the elegance and grace of a modern classic.
To honor Narciso Rodriguez’s timeless fragrance, French creative agency La machine à faire du bleu called on Duggal Visual Solutions to help create an unforgettable 10-Year Anniversary For Her celebration at Flow-Space, an exclusive penthouse in the heart of New York City’s trendy Meatpacking District. Design and production specialist Jerry Ibaran assembled and managed the Duggal project team to create a physical environment representative of the fragrance’s warm and sensual presence.
Prior to production, detailed site renderings were created based on the agency’s concept. Advanced visualization was key for trans-Atlantic coordination, giving La machine à faire du bleu and Duggal assurance and confidence prior to producing and creating the full-scale environment. From there, Duggal technicians went to work producing seamless, precisely cut-to-fit wallpaper, custom fabric displays and elegantly framed wall pieces while overcoming tight timelines and limited pre-event venue access.
Duggal enjoyed working with La machine à faire du bleu, and is proud of our role in commemorating the creative ingeniousness of Narciso Rodriguez and 10 years of his fragrance For Her.