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Creating the Good Humor ‘Joy Fleet’

Industry News

Creating the Good Humor ‘Joy Fleet’

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Nothing says “summer” like a classic Good Humor ice cream bar.

Celebrating its new role as the official ice cream of the New York Mets, the beloved brand and summer staple unveiled the Good Humor “Joy Fleet,” which is traveling throughout New York City giving out free novelty ice cream treats all summer long. The Good Humor Truck, Pedicabs, and the Good Humor Man himself accompanied Mr. and Mrs. Met at the SNY Studios in Rockefeller Center for a fun-filled event marking the beginning of the sweetest summer in NYC history.

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The Joy Fleet will make pop-up appearances at events, businesses, “and some unexpected places” in NYC and Boston, distributing thousands of frozen treats and even offering Joy Rides to lucky city goers. If you’re looking to cool down or sweeten up your summer in the city, following the Joy Fleet is your best (and most delicious) bet.

Since 2005, America’s most cherished brands have trusted BicyTaxi Pedicabs for creative mobile promotions. BicyTaxi surprises and engages consumers over again with each partnership, and this is one of their sweetest successes yet.

Duggal had the pleasure of tuning up a quintet of BicyTaxi pedicabs and visually transforming them into the Good Humor Joy Fleet. The pedicabs were parked at the Duggal Greenhouse, where Duggal installation experts applied unmistakable Good Humor graphics to them before sending the fleet off to the Rockefeller Center for its big unveiling with the Mets. Production was led by Duggal Sr. Account Executive Carole Garcia and Coordinator Steve Kelsall.

The Good Humor Joy Fleet is triggering (and instantly satisfying) the sweet tooth in everyone – adults, children, New Yorkers, Bostonians and tourists alike.

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