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David Yurman Decorates for the Holidays

DVS, Newest Project

David Yurman Decorates for the Holidays

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From a 10-foot-tall ‘WOW Wall’ in Saks Fifth Avenue to a deep blue “virtual aquarium,” David Yurman’s invigorated visual direction continues to produce stunning displays that redefine in-store advertising and engagement.

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Near Central Park and away from Manhattan’s heavy holiday foot traffic, the David Yurman flagship location at 712 Madison Avenue invites shoppers to a winter wonderland of exquisite upscale jewelry. More than a gift, a David Yurman piece is a work of art that can whisk away one’s breath and leave their eyes in awe. How does a revered luxury brand capture this mastery, craftsmanship and aesthetic perfection in a New York City storefront?

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The talented design team at David Yurman called on Duggal Visual Solutions, their trusted visual partner for nearly a decade, to help create a medley of dazzling holiday graphics. Steve Arnesen led the Duggal production, fabrication, retouching and installation teams in fashioning a window display that embodies the passion and artistry behind the David Yurman brand.

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