Live Chat M-F 9am-5pm

Duggal Teams Up With Best Buy and Rihanna for the Launch of Her Latest Album

Industry News

Duggal Teams Up With Best Buy and Rihanna for the Launch of Her Latest Album

Rihanna released her latest album, “Unapologetic” this week and marked the occasion with a signing event at the Best Buy Theater in midtown Manhattan. Duggal lent its experienced hand by helping to dress the stage for the Q&A and signing.

It was no small task, all things considered. The centerpiece of the work were 5 sheets of 1/4″ clear plexi which was directly printed on. Each sheet was 5′ wide X 10′ high, but were fixed together by a special clear tape. The final display was a whopping 25′ wide X 10′ tall. The sign needed to be clear in order to reveal the stages white curtain behind it. In addition to the sign, we also wrapped 16 boxes (which we made ourselves) in SAV. Those decorated the stage around Rihanna’s seating area.

The event was organized by Ncompass, a global event planning company. We were glad to be a part of the event, which proved even more successful than expected.

Check out a video of the Q&A here.