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Fill Your Cart with Color: eBay Makes a Splash at Soho Grand Hotel

DVS, Industry News

Fill Your Cart with Color: eBay Makes a Splash at Soho Grand Hotel

Online shopping is brighter and more enlivening than ever, thanks to eBay’s new “Fill Your Cart with Color” platform. A campaign, revamp and rollout wrapped into one catchy call to action, “Fill Your Cart with Color” encourages shoppers to break away from boring old beige and shop their way.

Duggal Visual Solutions and United Entertainment Group helped bring eBay’s mission front and center in the heart of SoHo, NYC, teaming up to create a massive, playful display inviting shoppers to peel away beige for an eBay coupon code. The one-day-only attraction outside of Gilligan’s Restaurant at the Soho Grand Hotel was built by Duggal with custom framing, mounting, and a double-sided magnetic material that enabled passersby to engage effortlessly. It was a truly unique piece embodying the individuality that eBay is promoting in the #FillYourCartWithColor campaign.