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Hermes ‘Silk Bar’ Charms Fall Shoppers at Time Warner Center

Industry News

Hermes ‘Silk Bar’ Charms Fall Shoppers at Time Warner Center

Luxury lifestyle brand Hermès welcomes autumn in New York with a delightful ‘Silk Bar’ in The Shops at Columbus Circle. The neon-lit, diner-themed pop-up shop offers a full selection of beautiful silk scarves. To further increase engagement, Hermès launched their ‘Silk Knots’ mobile app, complementing the ‘Silk Bar’ in offering customers a world of ways to tie their Hermès scarves.

Duggal Visual Solutions enjoyed decorating the interior and exterior of the “Silk Bar,” coordinating a full-scale production and installation of vinyl floor graphics, custom wallpaper and display panels. A large direct-to-Plexi Hermès logo draws shoppers’ eyes from floors above.

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