H&M Denim Days with AnnaSophia Robb

Industry News

H&M Denim Days with AnnaSophia Robb

H&M knows Denim. And they know how to connect the latest fashion trends with style driven young consumers. On March 2nd, H&M, Hennes & Mauritz, partnered with Seventeen Magazine and actress AnnaSophia Robb, from the CW’s new hit show ” The Carrie Diaries”, to promote their latest campaign “Denim Days”. The H&M store design team revamped New York’s 5th Avenue flagship store to embrace the theme of the day. Guests had the opportunity to brush elbows with AnnaSophia Robb and create their own denim designs at stud and appliqué stations. Duggal Visual Solutions helped H&M designers transform the walls to ‘Denim’, with custom design wall covering and large format printing, creating a wrap-around experience in denim featuring the H&M brand logo on the traditional tan-on-denim tag.