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Duggal produces packaging comps for premier Italian roaster and NYC-based luxury brand design consultancy
For the Illy family, coffee is not just a business, and it is certainly not just a beverage. Coffee is an unrivaled passion, a family brand that has been perfected through three generations of leadership since founder Francesco Illy pioneered the modern espresso machine in 1933.
Illy’s signature blend is orchestrated with nine different pure Arabica beans from four continents, and is sworn by across 140 countries around the world. What truly defines the Illy brand, though, is their attention to every slightest detail in every facet of design and visual communication. From cutting edge home espresso systems to charming accessories and sleek packaging, Illy turns casual customers and caffeine fanatics into lifelong purveyors of an upscale brand lifestyle.
It is no surprise that Illy calls upon Michele Sawyer to realize their brand in packaging design. Sawyer is the founder and creative director of New York-based Sawyer Design Vision, a luxury branding and design consultancy with a clientele that includes Estee Lauder, Tommy Hilfiger Fragrance, Moet Hennessey USA, Sephora and Perry Ellis.
Rooted in the value of visual brand messaging and emotional brand appeal, Sawyer’s creative process aligns perfectly with the Illy experience. Sawyer consulted and collaborated with Illy to create gift set packaging that inspires coffee connoisseurs to give ‘the gift of Illy.’ Knowing the importance of presenting a flawless packaging comp for the client to touch and feel, she brought on Duggal Packaging Solutions to produce her exceptional design.
With state-of-the-art digital printing and expert color management, Duggal crafted every feature from intricate spot varnishing to the distinct ‘Illy red.’ The result is the Illy Extraordinary Espresso Gift Set, Extraordinary Cappuccino Gift Set and Variety Capsule Set, all available online at the Illy eShop heading into the holiday season.
“After other suppliers had told me they simply ‘couldn’t do it,’ Duggal Packaging showed superior capability,” Sawyer says. “Jake (Bialos) and Joachim (Hackl) got it right the first time, and touring their facility was a fascinating learning experience of its own.”
Duggal Packaging Solutions is proud to partner with top brands like Illy and leading design professionals like Michele Sawyer to create unique packaging that visually connects consumers to the brands they love.