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Italian Tourism – ‘L’arte della Comunicazione’

Industry News

Italian Tourism – ‘L’arte della Comunicazione’

Italy is a magical place where beauty, history, culture, art and romance meet on every street corner.  The Italian National Tourist Board (ENIT) brings to life engaging campaigns promoting Italy for all to experience, even those who still dream of their first visit.

Vintage travel art and quintessential Italia are at the heart of ENIT’s most recent campaign, which led to the transformation of NYC’s world-class Italian market, Eataly, into A Vintage Tour of Italy. Visitors marveled at the exhibition of historic Italian posters, and took home complimentary souvenir postcards of the classic artwork. An Epicurean Tour of Italy will take the traveling exhibition through top Italian restaurants in America’s most-visited cities including Miami, Chicago, New York and Los Angeles.

Duggal consultant Agata Renault collaborates closely with ENIT to ensure that visuals produced match the vision of the campaign, encompassing more than 200,000 postcards, 1,200 postcard kits and 60 art poster prints.