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Joe Fresh Decorates for the Holidays at NYC Flagship
With a confident presence on NYC’s Fifth Avenue, Joe Fresh is “the answer to consumers’ desire for accessible, of-the-moment style,” a label designed to “solve the family’s fashion needs.”
Designer Joseph Mimran’s “fresh” perspective of style has kept the brand on a steady incline since its 2006 Canadian launch in Loblaw Companies Superstores. In 2011, Joe Fresh expanded into the U.S. market, opening its first international stores in NYC and New Jersey. Today, Joe Fresh is available online, in more than 1,000 retail locations across Canada and the U.S., and in seven Joe Fresh stores across New York.
Joe Fresh engages shoppers with trademark design and color to complement the latest seasonal trends. Duggal had the pleasure of providing grand format seasonal graphics and fabric frame fixtures for the Joe Fresh flagship store at 510 Fifth Avenue. Associate Brittany Wirtz assembled the Duggal production and installation team, including color management expert Joachim Hackl, who ensured that the brand’s distinct hue of orange was matched perfectly across all formats. The result is a wintry ‘Holiday in Orange’ inspiring shoppers to ‘give the gift of style’ this holiday season.