MTV's YooStar Promotion

Art Scene

MTV's YooStar Promotion

At MTV‘s Time Square shop, passers-by were awed by a new show-stopping display.  Promoting YooStar, a new entertainment system that allows its users to insert themselves into existing movies and television shows, the installation allowed viewers to see the demo going on inside the store, framed by the product and logos. The graphics were printed on Duggal’s clear material (lintec) and then mounted to the inside of the windows with only certain aspects of the design backed in white. (This allowed other areas in the same image to be transparent)  This project was completed on our new Durst 500R (the only one in the US).  With this advanced technology, as Duggal’s sales representative Faith Young put it, “projects look REALLY hot and we could make their tight deadlines.”