Privé Revaux Launches First Pop-Up Store in NYC

DVSproject

Privé Revaux Launches First Pop-Up Store in NYC

Founded by serial entrepreneur David Schottenstein, Privé Revaux is making stylish, high-quality eyewear affordable and accessible to the masses. The brand is endorsed by the likes of Jamie Foxx, Hailee Steinfeld and Ashley Benson, and is kept on the cutting edge of fashion by esteemed creative directors Rob Zangardi and Mariel Haenn.

With more than 100 handcrafted and polarized designer frames each named to evoke a persona, Privé Revaux took its brand awareness to new heights with its first-ever pop-up store, located near Times Square at 120 W 42nd. St. Duggal Visual Solutions helped create a classic NYC street art-themed experience, with associate Brittany Wirtz working alongside Nickey Frankel of Preview Events to produce an array of adhesive graphics emulating graffiti and ads on a subway train. Duggal also provided various adhesive elements throughout the store and on the exterior windows. See photos below, and visit www.priverevaux.com to #reframeyourself.