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DUGGAL VISUAL SOLUTIONS
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Atrezzo Barcelona, a division of NOA Brands, is one of the world ‘s leading manufacturers of mannequins. The company’s values are based on quality, design and impeccable customer service.
Seeking a presence at the renowned trade show Global Shop, the world’s largest annual event for retail design and shopper marketing, Atrezzo sought the expertise of Wests Design Consultants. Wests consists of Barrie West, and his team in the UK and New York. From web solutions to exhibitory material, Wests provides solutions and consultancy for its clients that make lasting impact to their business.
Global Shop is the only show in the world where you can find the largest, most comprehensive array of store fixture companies and more in-store solutions than any live event in the nation, so it was important that Wests designers deliver a display solution that would create a sense of mystery, generate interest in the Atrezzo brand and draw attendees into the space. From there, Atrezzo’s mannequins would sell themselves.
The theme, color and style of the Atrezzo booth were created through research into Spanish styling, the culture of Barcelona and was kept inline and up to date with the brand.
From Barrie West’s experience working with exhibitory material he knows that accuracy is key and that it is the finer details that make the big difference. The booth needed to be sheer, lightweight and inviting. Wests sought out the expertise of Duggal Visual Solution’s Brittany Wirtz, who recommended appropriate finishing options and the use of Sheer Flag material, ensuring West’s design intent was upheld. Brittany managed production of the project as well as overseeing pack out for shipping, guaranteeing that the booth arrived with no creases, and that installers onsite in Las Vegas were equipped with white glove and all the tools required to install the booth impeccably.
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