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DUGGAL VISUAL SOLUTIONS
29 West 23rd Street, New York, NY 10010
T (212) 242-7000 | F (212) 486-1399
Actress Tracee Ellis Ross snapped a selfie during Special K “Nourish Your Next” project recipient Kate T. Parker’s photography exhibit at Sky Gallery in New York City on March 16, 2016. (Photo by Stuart Ramson/Invision for Kellogg’s Special K/AP Images)
A staple of American breakfast for more than a century, Kellogg’s sought to re-frame one of its signature products, Special K. Experiential marketing firm, United Entertainment Group (UEG) and graphics production leader, Duggal Visual Solutions orchestrated a branded yet pure photographic exhibition in New York City’s Meatpacking District.
Duggal consultant, Giselle Behrens collaborated with UEG to ready the newly opened Sky Gallery, bringing in the Duggal Innovation Lab to survey the space and create concise 3-D renderings. The final design saw a sectioned-off living room lounge area and three freestanding, oversized walls, with subtly branded fixtures throughout the space.
Duggal produced 35 prints ranging in size from 24”x36” to 60”x90”, along with 80 autograph-ready 8’’x10” images for the exhibition. The two-day event was highlighted by the appearance of actress Tracee Ellis Ross, daughter of Diana Ross, and lead spokeswoman for the “Nourish Your Next” campaign. Our turnkey exhibition solutions were installed immediately prior to the show and uninstalled within 48 hours afterward.
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