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Teavana

Date: 5/31/14

Starbucks welcomes tea drinkers to a “heaven of tea” at the first-ever Teavana bar on Manhattan’s Upper East Side. Teavana offers customers not only an unparalleled selection of fine loose-leaf teas, but also a lifestyle of alchemy and Zen as Starbucks taps into the world’s most consumed beverage after water – a $90 billion global market.
Our Role
As Starbucks’ go-to material consultant and preferred print and fabrication provider, we were excited to extend that relationship to Teavana with a full-scale production and installation for the brand launch flagship location. The shop features a beautiful grand format lightbox, custom built with organic tea-stained fabric. Custom wallpaper, fine art prints, transparent exterior glass designs and etched menu boards collectively create an undeniably cozy ambiance.

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