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DUGGAL VISUAL SOLUTIONS
29 West 23rd Street, New York, NY 10010
T (212) 242-7000 | F (212) 486-1399
450 West 126th Street – this is where the past, present and future of one of New York City’s most historic communities meet at the Flatiron-esque intersection of 126th and 127th Streets.0
“In a city known for its orthogonal grid, it marks a very special place whenever streets or avenues come together, whether it’s Times Square, Columbus Circle, or this very location,” says Scott Metzner, Principal of the Janus Property Company.
Metzner is a fixture and key figure in the revitalization of Harlem’s Manhattanville neighborhood, where Janus is transforming a five-block pocket of abandoned factory buildings into the master-planned Manhattanville Factory District, a vibrant, 24-hour mixed-use community spanning three acres.
Janus is converting the former Taystee Bakery complex into a 300,000-square-foot, state-of-the-art commercial hub that will connect to and synergize with the bustling 125th Street corridor. Janus called on Duggal Visual Solutions to transform a neighboring raw space at 439 West 127th Street into a visual showroom and presentation center. Over the course of six months, the collaborative creativity and expertise of Janus and Duggal was on full display.
Duggal visual consultant Agata Renault met with design architect LEVENBETTS to discuss their vision for the 1,055-square foot space adjacent to Janus’ headquarters and facing the development site for the Taystee Building. While analyzing the floor plan and designer’s sketches, Renault offered a variety of material and substrate samples to begin the conversion of vision to visuals.
The first installation required absolute precision in decorating the back wall of the space. Duggal’s in-house production team executed an astoundingly intricate design on CAD Cut vinyl, which was installed through a delicate heat transfer process. By melding the graphics to the wall, Duggal was able to negate surface and texture imperfections that could have otherwise caused peeling, cracking and warping. Coupled with the sheer skill of Duggal’s craftsmen, Renault’s vast knowledge of materials and substrates proved vital to a successful install.
Floor-to-ceiling glass is a prime asset to any commercial space. To capitalize on this space’s towering doors and windows, Duggal reproduced the official Taystee Building branding on vinyl window film. Bold buzzwords and landmarks nod to the neighborhood on the exterior, while an expertly formulated level of opacity provides subtle, unobtrusive privacy and soft natural lighting to the interior.
Gorgeous images and renderings of the future Taystee Building and surrounding area lead visitors through a gallery-style exhibition along the east-facing wall. Installed with sleek Arakawa Hanging Systems technology, the backlit matte pieces hang almost invisibly at eye level, limiting glare and literally bringing viewers closer to their prospective new office or shop across the street.
A seamless, creaseless, double-sided banner serves as a patterned backdrop for business meetings and interviews, while a large “TAYSTEE” wordmark anchors the foreground of the space.
As the Janus team began furnishing the space, Duggal delivered a finishing touch. Bringing the project full circle, two custom glass panels printed direct complement the back wall, where the project began months prior.
Nestled between the beautiful West Harlem Piers, prestigious Columbia University, legendary Apollo Theater and iconic Sylvia’s Restaurant, the Taystee Building is the next big thing in Harlem.
Duggal Visual Solutions congratulates The Janus Property Company on all of their success and thanks them for bringing us aboard their multi-faceted team of experts.
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