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Roy Lichtenstein Giant Pop Art Windows at Barneys New York

Industry News

Roy Lichtenstein Giant Pop Art Windows at Barneys New York

Barneys New York continues its 90-year tradition of engaging its fashionista and celebrity clientele with the finest fashion labels and exclusive home collections. In partnership with the Art Production Fund and featured by Architectural Digest, Barneys New York presents a limited edition collection honoring pop art pioneer Roy Lichtenstein.

Barneys NY called on Duggal Visual Solutions to launch the line’s arrival with custom 3D window displays. Duggal Production Manager Monica Drew worked closely with Barneys designer Matthew Mazzucca, coordinating the production and installation of larger-than-life fixtures in Lichtenstein’s iconic comic-inspired style. The design was visualized in advance with the creation of 3D renderings by Duggal’s large format graphics consulting team.  Once approved and in production, the display required precise color accuracy and printing on a range of rigid substrates, as well as detailed cutting on flexible self-adhesive vinyl, for seamless application.

The outcome is a stunning arrangement bringing dimension and celebration to Lichtenstein’s style-defining work and the pop art movement.