Duggal’s sequin billboard for American Eagle Outfitters

DVSproject, Newest Project

Duggal’s sequin billboard for American Eagle Outfitters

Duggal has been called upon to create a dazzling sequin billboard for American Eagle Outfitter’s Soho location once again. Our first version so re-defined ‘eye-catching’ that AEO requested we create a 2014 version. This time, the goal was to promote AEO’s winter “puffer” jackets for the holidays. The message is clear, engaging, and literally ‘sparkles’ in keeping with the season.


Duggal’s resourceful fabrication team developed exactly the right combination of materials to provide a durable, glimmering solution. The silver sequins they chose catch natural and projected light and provide constant movement generated by even the most gentle of breezes. Capturing the eyes and engaging the minds of the young and hip passersby in New York’s urban-chic Soho district, the display, alive with light and movement, has its own sparkling personality.


The end product is truly captivating: an outstanding spectacle of luminous highlights flowing across the lively display, driving customers to AEO’s stores and website, while raising brand awareness.