Keep up to date with the latest blog updates weekly
USC’s Jimmy Iovine and Andre Young Academy to Offer Revolutionary Arts Curriculum
After receiving a $70 million donation from two iconic music industry entrepreneurs, the University of Southern California has launched a revolutionary arts program designed to inspire and educate the next generation of innovators and global thought leaders.
The Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation is the first educational program of its kind worldwide. While traditional schools tend to separate creative and business disciplines, the Iovine Young Academy parallels the digital era’s merging of the arts, technology and entrepreneurship.
“The degree is in disruption,” the Academy’s site boasts in a tone one can’t help but connect to its generation-defining founders.
Jimmy Iovine co-founded Interscope Records in 1990 after establishing himself as an industry-leading music producer and engineer. As a budding creative, Iovine worked with legends like John Lennon, Bruce Springsteen, Patti Smith, Tom Petty and the Heartbreakers, U2, Stevie Nicks, Dire Straits and The Pretenders. As Chairman of Universal Music Group’s Interscope Geffen A&M Records, his reach extends even further, from a large portion of what you hear on the radio to his mentor role on American Idol.
Andre Young, better known as rapper Dr. Dre, is widely considered one of the greatest music producers of all time. His massive success in the late ’80s and early ’90s with Straight Outta Compton, The Chronic and Snoop Dogg’s debut album led him to the 1996 launch of his own record label, Aftermath Entertainment. Young then discovered and launched Eminem and 50 Cent among other successful rappers.
In 2006, Iovine and Young co-founded Beats Electronics, the studio-quality headphone and sound transmission company that has rapidly grown to capture a 40 percent market share of the entire headphones industry. Beats By Dr. Dre headphones have become a culture symbol of style and top-of-the-line sound quality as the technology behind them expands into laptops, smart phones and car systems. Iovine and Young also partnered in giving USC a $70 million gift to develop their vision of a new-era education.
USC’s location in the creative and media melting pot of Los Angeles in proximity to tech capital Silicon Valley makes the Iovine Young Academy a real-world, hands-on experience that culminates with the fruition of creative visions. The curriculum is divided into four core areas: Arts & Entrepreneurship; Technology, Design & Marketability; Concept and Business Platforms; and Creating a Prototype.
The program begins in Fall 2014 with 25 students chosen through an extremely rigorous review process.
“The academy’s core education will create a common, multi-lingual literacy and fluency across essential disciplines,” says Inaugural Director Erica Muhl. “This ‘big picture’ knowledge and skill will equip graduates with a leadership perspective that is unparalleled in an undergraduate degree, and that will be applicable to virtually any industry.”
What do you think of the new USC Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation? We absolutely love the pioneer move of tying together innovation, the arts, technology and entrepreneurship at the university level.