Tradeshow displays are changing with the times, both to accommodate our new normal and to explore new mediums with the advanced trade show printing services available today. While designing a dazzling trade show booth may differ from one industry and venue to the next, brand marketers will find a formula for the creative process. Here are three approaches that work for any tradeshow display, anywhere, time and time again:
In printing and graphics, the beauty in a 3D rendering is that it allows everyone—designers, production specialists and most importantly, clients—to view a digital display in its realistic form prior to production. Duggal develops 3D renderings of tradeshow displays by converting a 2D drawing on paper into a wireframe, or a three-dimensional skeleton consisting of points and lines, on screen. Then, a designer applies textures that recreate real-life surfaces including colors, reflections, and other fine details. 3D rendering is the first step in many of our most intricate displays.
The trade show floor is a mass of visuals, many of which naturally look alike due to the nature of the layout. How will your display stand out? This should be the question you come back to throughout the design phase before moving forward with production. Instead of picturing how companies traditionally design a booth, think of the elevated solutions they might not be using. Interactive displays, lightboxes and animated graphics take visual engagement to the next level—not only in bringing people to your booth, but also creating a memorable brand experience while they’re exploring your offerings.
When you’re allocating marketing dollars toward a tradeshow display, you might be tempted to measure ROI one for one on the upcoming event. However, you can get more mileage for your investment by repurposing the display or parts of it for future design. For example, a lightbox fixture from Duggal is evergreen, meaning it can be stored and reused, with easy graphics swaps. This is how many retailers continually update their storefronts. Designing your booth through a wider brand lens rather than one focused on a specific event or theme can give your graphics a longer shelf life.
Ready to design a tradeshow display beyond what you ever thought possible? We’re here to help. See how Duggal takes tradeshow displays from concept to creation.