Tradeshow displays are changing with the times, both to accommodate our new normal and to explore new mediums with the advanced trade show printing services available today. While designing a dazzling trade show booth may differ from one industry and venue to the next, brand marketers will find a formula for the creative process. Here are three approaches that work for any tradeshow display, anywhere, time and time again:
Render
In printing and graphics, the beauty in a 3D rendering is that it allows everyone—designers, production specialists and most importantly, clients—to view a digital display in its realistic form prior to production. Duggal develops 3D renderings of tradeshow displays by converting a 2D drawing on paper into a wireframe, or a three-dimensional skeleton consisting of points and lines, on screen. Then, a designer applies textures that recreate real-life surfaces including colors, reflections, and other fine details. 3D rendering is the first step in many of our most intricate displays.
