3 Tips for Better Window Displays

Techniques/ Tips

3 Tips for Better Window Displays

In retail, branding is everything. One way to attract customers visually and set the stage for the in-store experience is to create a compelling window display. That, of course, is often easier said than done. Having produced countless window displays of all types, sizes and mediums, Duggal can offer a few quick tips:

Keep it Cohesive

They say you only get one chance to make a great first impression. This should be your mindset with regards to your window display. Ask yourself:

  1. Is the design on-brand?
  2. Does it tell our story?
  3. Does it create intrigue around our products?

Remember, it’s not just about getting people to walk in the door; you also need to follow that first impression with signage, showcases and POS graphics.

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Keep it Fresh

Even when we develop a phenomenal window display, we encourage clients to eventually swap it out for something new—whether seasonally, promotionally, or artistically. Allow for future designs to continue your brand story, and don’t be remorseful in retiring even your favorite displays. Duggal can walk you through these considerations better than other window display companies because of our experience working with leading brands globally.

Keep It Simple

Lastly, give your display a gut check for messaging. Does it clearly and effectively convey the one thing you want customers to know right now? Your design can be beautifully intricate and even abstract, but people still need to be able to understand what they’re looking at in terms of your products.

If you’re considering investing in a window display, Duggal Visual Solutions can help with everything from design and renderings to fabrication, programming (for digital displays) and installation. Contact us to learn more.