Large format graphics can make a BIG impact for your business, brand, artwork, event or new release. The key is in the way you go about designing these pieces. Here are a few tips:
Tip #1: Know Your Audience
Even when advertising to the masses, there will always be a particular demographic you’re trying to reach. Geographic location, age, lifestyle, and many other factors should be considered during the design and placement of your large format graphics.
Tip #2: Balance Design and Copy
A common mistake when designing a large format graphic is overcomplicating the design, at which point the message is often lost. Make sure your design and message play off of each other. If the message is more visual, go light on words. If it requires more words, make room by minimizing the visuals. Font size and style are crucial as well. Use this simple formula as a starting point:
Viewing distance (in feet) x 0.034 = Height of text (in inches)
Height of text (in inches) x 72 = Point size of text
On a similar note, bold colors are often more effective than lighter colors, as they are more visible and legible from a distance.
Tip #3: Consider the Surroundings
The often-forgotten aspect of large format graphics is that they are viewed from both near and far. The image, design and wording you choose all need to cater to both. Proper spacing and highly contrasting colors will help with this.
Another component of this consideration is how the large format graphic will be installed. What challenges are you likely to come across with placement? How much space will be provided for your graphic? The experts at Duggal Visual Solutions can help to assess these facets and provide the most adaptable solution.
Tip #4: Streamline File Preparation and Formatting
It is highly recommended that you use vector files for your large format graphics. This file type is scalable without any loss of quality, allowing the imagery to be enlarged to impressive sizes while retaining its quality and integrity. Additionally, vector graphics can be saved as smaller files, making for easier file transferring. You might also consider the bitmap format, which is made up of thousands of pixels that create an image when combined. However, unlike vector files, bitmap files may lose quality when enlarged.
Tip #5: Lean on Your Production House
Large format graphics only go as far as a printer will take them. Duggal is committed to exceeding client expectations by delivering high-quality large format graphics and installing them worldwide. Contact us to get started.
