Your store has a window for creativity—quite literally—in retail window displays. In addition to being eye-catching, the best retail displays are also engaging and intriguing. How do you achieve all of the above? Here are a few foundational strategies.
Go Big In malls and shopping districts, brands are vying for attention over a world of distraction. Oftentimes, the largest display is the one to which customers gravitate. If you have a sizable storefront, don’t be afraid to leverage that space to your advantage with large format graphics.
Be Seasonal Looking to freshen up your retail window displays? Many brands use their windows to promote seasonal campaigns and products. Your advertising agency or marketing department will be excited for the extra real estate, too.