Wayfinding signage is having a heyday as businesses, brands and consumers quite literally navigate new normal. From social distancing signage and floor graphics to digital displays and temperature kiosks, there are many solutions to help people find their way to and through your store, restaurant, office or venue. While each medium and application is unique, effective wayfinding signage can become a formula with the following elements.
Color
Before it can serve its instructional purpose, wayfinding signage must first capture attention. Bright colors and contrast help your signage stand out in even the busiest surroundings. If your brand doesn’t usually use “loud” colors, consult a graphic designer to develop eye-catching signage in a thoughtful and deliberate way that upholds your brand standards.
