How Leading Brands Are Lighting Customers’ Eyes with LUMIPIXELS™
Duggal Visual Solutions’ LUMIPIXELS™ are gaining momentum as a new and innovative solution for retail displays. Since debuting in 2018, these animated lightboxes have captured the imagination of brands and customers alike. Here are a few examples:
In Stores: Ralph Lauren
The crisp, inviting scent of Polo Blue is said to evoke the freedom of the big, blue sky, the energy of open waters and an invigorating blast of fresh air. These elements come to life theatrically in Macy’s Herald Square, where Ralph Lauren has staged the highest resolution LUMIPIXELS™ lightbox available from the Duggal Inno Lab. With a 6.5mm-pixel pitch, the display brings a burst of light, color and motion through a combination of custom animation, dye-sublimation printing and digital signage.
Window Displays: Levi Strauss & Co.
When it came time to ensure its NYC flagship location looked just as good as its jeans, Levi Strauss & Co. sought a simple yet elegant window display with colorful, bottom-lit cases spotlighting new products and messaging. For the added allure of motion, ticker-style LUMIPIXELS™ screens border the windows, capturing the magic of Times Square.
Brand New: M&M’s Store
M&M’s made a bright and colorful entrance in 2021 at Walt Disney World Resort in Orlando with the opening of the M&M’s store at Disney Springs, where the Duggal Inno Lab engineered a custom dynamic selfie wall spanning 11 feet tall and over 16 feet wide. The entire façade is built on LUMIPIXELS™, encompassing nine custom power supplies, 450 sub-controllers, over 440 tiles, and more than 107,000 LEDs. It is the largest LUMIPIXELS™ installation to date and an integral part of M&M’s brand identity at Disney.
By employing proprietary light tiles, LUMIPIXELS™ create a uniquely harmonious blend of light and graphics. Light emotes through pre-programmed sequences of pure white or full-color animation filtered by fabric.
Aside from their entrancing visuals, LUMIPIXELS™ offer an evergreen and scalable solution to creating engaging environments. They are self-launching and self-loading, meaning they can be reskinned and reprogrammed with ease to formulate a brand-new display within the same base unit. Learn more at