Designer shoe brand Stuart Weitzman honors Pride Month with its shoes, team and customers all at once, donating 100% of net profits from its limited-edition Pride sneakers to the It Gets Better Project, a nonprofit dedicated to uplifting, connecting and empowering LGBTQ+ youth around the globe.

“To celebrate our partner's powerful mission, members of Team SW came together in our New York City showroom to share what Pride truly means to them,” the company said on its website, encouraging others to donate to the It Gets Better Project.

Branded Instagram filters and stickers carry the essence of SW’s Pride campaign online, while Duggal Visual Solutions produced and installed Pride-themed window graphics for the Stuart Weitzman store in SoHo.

Meaningful. Impactful. Colorful. SW sure knows how to show Pride.