A Look Inside the Hermès Pop-Up ‘Carré Club’ in New York City
The artistry of Hermès was on full display at the Carré Club, a pop-up showcase, exhibition and hangout folded into a sophisticated brand experience in New York’s Milk Building off the High Line.
First, a little background: The carré is the Parisian silk scarf—or “square”—Hermès has made famous in fashion.
The Carré Club featured a series of “not so square” happenings around every corner—from keepsake portraits at the Carré Click and Check, to renowned artists creating scarf designs at the Carré Studio, to the Carré Café, where guests enjoyed coffee, sandwiches and live music. Limited-edition scarves were on sale at the Carrémania boutique. Meanwhile, the party was just getting started at the Carré Disco.
Duggal Visual Solutions’ Ann Benson collaborated with Anchor Street Collective to bring the Carré Club to life in flawless form, with accompanying graphics also featured uptown at the Hermès flagship store on Madison Avenue. Pairing custom carpeting, fabric, vinyl, storefront signage and wall art with expert consultancy and precise color matching, the installation was as intricate and eye-catching as an Hermès scarfitself.