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Adidas Celebrates FIFA World Cup

Industry News

Adidas Celebrates FIFA World Cup


Are you geared for the World Cup in Brazil? Adidas is.

The official 2014 FIFA World Cup sponsor rolled out a global campaign celebrating the world’s most widely viewed sporting event. In addition to releasing the World Cup Collection of shoes and clothing in stores, Adidas is fueling the fever on social media with “the final countdown,” providing soccer fans with exclusive, behind-the-scenes video content from the field.

“Our goal is to make this the most accessible World Cup in history,” said Ernesto Bruce, Portland-based director of soccer for Adidas.

Adidas is maker of the World Cup’s official game ball, the “Brazuca,” and is also outfitting nearly a third of the tournament’s 32 countries.

In World Cup competition, it’s “all in or nothing.” Anything less than a superhuman level of passion is simply unacceptable. Duggal is “all in” with Adidas, rising to the occasion with full focus, dedication and ultra-inspired performance in visually connecting the brand to a frenzied global audience. From towering, block-long window displays with adrenaline-pumping competitive mantras and spotlight images of soccer’s grittiest stars to custom-built panels for featured World Cup apparel, Adidas is the heart of the 2014 FIFA World Cup.

Now there’s only one thing left to do in preparing for World Cup action – “Get ready for battle.”