Times Square looked much different a short 10, much less 20 or 30, years ago than it does today. Where static printed billboards used to be installed and replaced in the city-lit night, digital signage has almost completely taken over the Midtown Manhattan meeting point. The same can be said for commercial and retail destinations around the world. What makes digital signage systems so attractive to advertisers?
Evergreen Installation
Digital signage saves on material costs by eliminating the printing aspect of traditional advertising. Brands can purchase ad space from outdoor advertising companies with digital infrastructure in place and also bring digital signage to their own stores by investing in digital signage solutions for retail. In the latter scenario, the one-time purchase of a fixture can pay for itself many times over compared to ongoing installation and uninstallation costs for printed campaign displays.
