Amazon, JetBlue Take Partnership to New Heights

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Amazon, JetBlue Take Partnership to New Heights

In 2015, Amazon and JetBlue announced a new partnership giving Amazon Prime members access to free in-flight Wi-Fi (or “Fly-Fi”) and video streaming on JetBlue flights.

Passengers who pay for Amazon’s $99 per year Prime access can stream Amazon’s TV and movie programming at no charge, while non-subscribers can gain access for a fee. “Fly-Fi” can also of course be used to browse the web, email, and download media through Amazon’s online stores.

During the peak of holiday travel, Amazon promoted the partnership by staging a pop-up movie theater in Terminal 5 of JFK Airport in New York City. The getaway invited travelers to ditch the bustle around them and enjoy the newest Amazon original releases. It also featured a children’s section with Kids Kindles and a screening of the popular Tumble Leaf animated series.

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To bring the temporary theater to life, NYC design firm Arch Productions called on Duggal for material consulting and production. Duggal’s Faith Young collaborated with Arch’s owner, Evan Collier to provide a material solution resembling a giant Amazon cardboard shipping box to be wrapped around both the encasement’s exterior and an accompanying ticket booth. The result was an ultra-alluring branded space in the heart of one of America’s busiest airports.

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