In 2015, Amazon and JetBlue announced a new partnership giving Amazon Prime members access to free in-flight Wi-Fi (or “Fly-Fi”) and video streaming on JetBlue flights.

Passengers who pay for Amazon’s $99 per year Prime access can stream Amazon’s TV and movie programming at no charge, while non-subscribers can gain access for a fee. “Fly-Fi” can also of course be used to browse the web, email, and download media through Amazon’s online stores.

During the peak of holiday travel, Amazon promoted the partnership by staging a pop-up movie theater in Terminal 5 of JFK Airport in New York City. The getaway invited travelers to ditch the bustle around them and enjoy the newest Amazon original releases. It also featured a children’s section with Kids Kindles and a screening of the popular Tumble Leaf animated series.

To bring the temporary theater to life, NYC design firm Arch Productions called on Duggal for material consulting and production. Duggal’s Faith Young collaborated with Arch’s owner, Evan Collier to provide a material solution resembling a giant Amazon cardboard shipping box to be wrapped around both the encasement’s exterior and an accompanying ticket booth. The result was an ultra-alluring branded space in the heart of one of America’s busiest airports.