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Armani Acqua di Gio in a New Light

DVS Project

Armani Acqua di Gio in a New Light

Acqua di Gio has been a cornerstone in men’s fragrance departments worldwide for more than 20 years but never before has Giorgio Armani’s signature scent been featured as beautifully as it was in Macy’s Herald Square leading up to the 2018 holiday season.

Duggal Visual Solutions’ Tracy Pisarczyk introduced L’Oreal’s Armani division to LUMIPIXELS™, a harmonious blend of animated light and graphics allowing the light to emote through vivid, pre-programmed sequences filtered by fabric. Duggal also produced the floor-to-ceiling fixture that houses the lightbox, along with the display cabinet, cover and trays for a complete showcase.

To learn more about Duggal InnoLab’s new (and already award-winning) LUMIPIXELS™, visit