Barneys New York Celebrates L.A. Stories in Fall Campaign

Industry News

Barneys New York Celebrates L.A. Stories in Fall Campaign

New York City’s fashion scene is in for a road trip this fall, being visually transported from Manhattan couture to an eclectic West Coast experience presented by Barneys New York. Photographer Bruce Weber captures L.A.’s true spirit and culture in L.A. Stories, a collection of striking portraits showing 76 Angelenos in their personal spaces throughout the city’s distinct neighborhoods. The images uncover the past, present and future of diverse communities little known by outsiders.

“L.A. is really about the people, not just about the movie stars,” says Weber.

Weber’s images are accompanied by the work of filmmaker Melodie McDaniel. McDaniel was commissioned by Barneys NY to create a short film about charitable partner Heart of Los Angeles, celebrating 25 years of giving kids a chance to succeed.

Duggal Production Manager Monica Drew works with the Barneys NY design and production team to bring their campaigns to life in the Madison Ave flagship windows. For L.A. Stories, Drew led Duggal’s wide format team in creating vivid, pastel photographic backdrops of L.A. scenery to complement the campaign’s mission and aura.