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Biolage Sways Trade Showgoers Toward Sustainability

DVS Project

Biolage Sways Trade Showgoers Toward Sustainability

L’Oréal’s Biolage is leading the beauty industry in producing, innovating and developing sustainable salon products. It is the ethos upon which founder Arnie Miller launched Biolage in 1990, when he saw that nature could be harnessed to protect and nourish hair, and the guiding star for the brand’s positioning today. From the Biolage website

“We believe in naturality because nature does it best.”

Tasked with capturing the essence of Biolage in a fun and engaging format for trade shows, Duggal Visual Solutions’ Ann Benson conceptualized an Insta-worthy swing set made from sustainably sourced bamboo. With the “green” light to move forward, she liaised between Biolage and Duggal’s fabrication team to bring the swings to life. See behind the scenes of producing this simple, yet memorable trade show display:

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Biloage Swings captivate trade show goers and sway their way into social media feeds.