In celebration of the launch of its new IZZE FUSIONS beverage products, PepsiCo partnered with iHeartMedia to bring “Camp IZZE,” a free event for more than 1,000 guests, to the Duggal Greenhouse April 8.
PepsiCo created the “sorta juice, sorta soda, sorta sparkling water” to appeal to a new generation that is “living in the undefined.”
“Their passion is what inspired every step of the launch – from the beverage itself to the creative, mobile and digital-focused marketing campaign,” said Rosemarie Iannucci, Marketing Director at PepsiCo, in a press release promoting the “sorta music festival, sorta inspirational summit, sorta world-changing melding of minds.”
Hosting Camp IZZE at what has become New York’s newest premier venue, Duggal Visual Solutions helped bring PepsiCo’s vision to fruition by producing an array of crisp, colorful graphics including weatherproof logos, signage and banners that gave a visual “pop” to virtually every element of the guest experience. Taking it to heartthrob heights was multi-platinum singer Shawn Mendes, who hosted the event before embarking on a headlining arena world tour.
Attendees enjoyed guest performances by Sabrina Carpenter, Ocean Park Standoff and Jax, along with interactive playlabs, giveaways and refreshment zones. Actors Gaten Matarazzo (Netflix’s Stranger Things) and Yara Shahidi (ABC’s Black-ish) captured the essence of the IZZE FUSIONS brand in moving keynote speeches on the labels and stereotypes they had to break through to achieve success. Camp IZZE also kicked off the T.J. Martell Foundation’s annual New York Family Day. The foundation is the music industry’s largest charitable organization funding translational research at hospitals across the U.S. to find cures for leukemia, cancer and AIDS.
Duggal Visual Solutions and the Duggal Greenhouse extend a warm thank you to everyone who helped make Camp IZZE possible, and to the 1,000+ supporters who made the event a success. See photos from Camp IZZE below, and learn more about the Duggal Greenhouse at www.duggalgreenhouse.com.
