Canon’s Project Imagination Could Turn Your Life Into a Hollywood Film
03/26/2015
Contests
If you’ve ever wished someone would make a movie about your life, here’s a chance to turn that dream into reality.
In Project Imagination: The Trailer, camera maker Canon invites you to submit a 60-second film trailer about your life for a chance to inspire a short Hollywood film by producer Ron Howard and actor Josh Hutcherson. This is the third year of the Project Imagination campaign. The contest, which runs through April 29, is open to all skill levels.
You can submit your trailer any one of three ways: using Canon’s automated editing tool, working within a more advanced editing tool provided by Canon, or creating a trailer from scratch with your own resources.
“My suggestion is: Document your life,” Howard told Adweek. “I think people will get a huge kick out of beginning to feed us what aspects of their life look like – that’s what a trailer does.”
The final movie will of course be shot with Canon products, but Canon’s director of marketing Michelle Fernandez said the campaign is more about tapping into the inspiration that lives within all of us.
“At the end of the day, it’s really about how we’re trying to show people that they’re empowered with their creativity,” Fernandez said.
Howard and Hutcherson will review the submissions and pick a winner. The genres are Action Adventure, Comedy, Drama, Suspense Thriller, Sci-Fi, and Children & Family.
"The creative process truly excites me, as does officially joining the cast of Canon's Project Imagination: The Trailer," Hutcherson told People Magazine. "I'm really looking forward to starring in a film inspired by user-generated trailer submissions."
For more information, tips and a welcome from Ron Howard himself, visit the Project Imagination website. Good luck!