Vinyl floor graphics add impactful visuals to any store, venue or public space. They can also serve the dual purpose of wayfinding when designed to help customers know where to stand, walk or wait. Having trouble picturing how these graphics might play out for your own use? Here are a few examples: Dior At the height of Dior s long-awaited e-commerce launch, shoppers in New York City s Meatpacking District strolled into a magnificent showcase at the brand s pop-up boutique. Duggal was commissioned by Dior to develop intricate, yet large-scale graphics in what Dior CEO Pietro Beccari described as a cabinet of curiosities. The creative vision came to life through custom vinyl wallpaper, laminated vinyl floor graphics and more. Disney x Coach While orchestrating a same-day installation of window clings in 70 Coach stores to promote the brand s collaboration with Disney, Duggal s installation team also managed to adorn 30 outlets with playful, Mickey-clad floor graphics taking shoppers to a truly magical experience. Every single one of the adhesive vinyl pieces was 100{a1b66163f1a58119c26981dbd34133115a209dc06f2d1e7802b1355f65adb2e8} on brand in terms of color and sizing, with a slip-resistant coating to ensure no one got hurt while running to a new type of Disneyland. 114 West 41st Street NYC Duggal is a trusted graphics partner to Real Estate Arts, helping the organization to convert empty retail spaces into temporary marketing centers that embody a given building s brand identity. After a successful transformation at the Taystee Building in Harlem, Real Estate Arts again called on Duggal to collaborate on 114W41, or 114 West 41st Street, located at the crossroads of Bryant Park, Grand Central Terminal and Times Square. The result is a fully designed space, with one of the many elements being a precision-cut floor map drawing attention to key features and points of interest. Hermes With more than 750,000 people passing through Grand Central each day, heavy foot traffic is a given. Vinyl floor graphics installed at the pop-up Hermes Silk Bar not only decorated the space with replicated tile and a large Hermes logo, but also offered tactile footing while absorbing wear and tear. New York & Company This wear-to-work brand s Roosevelt Field revamp created a shop-in-shop experience as eye-catching visuals mark points of interest. An illuminated wall panel spotlights SoHo Jeans, while a stunning large print of Eva Mendes draws shoppers to her exclusive collection. Notice the hot pink floor graphics, which help keep customers active and exploratory. Trending in 2020: Social Distancing Markers As brands grapple with the challenges of reopening safely, yet invitingly during the coronavirus pandemic, vinyl floor graphics are also helping to maintain social distancing. Read more and contact us to bring this solution to your stores. 
