Buckle up, your Bentley is ready.

The luxury automaker invited guests to commission their own work of art, a custom Bentley designed right in front of their eyes at a pop-up creative studio in NYC’s trendy Meatpacking District.

The Bentley studio showcased the art and psychology behind luxury auto design, taking customers on a wild, image-driven ride through their personal preferences and tendencies. The experience started at a card-activated kiosk with a series of paired images formulated to uncover an individual’s color, design and lifestyle preferences. The chosen images were compiled on a large screen navigated with a futuristic, motion-sensitive controller from which the driver was then escorted to a Bentley design-sketch artist equipped with blueprints and soft pastels. The process culminated, of course, with the opportunity to purchase the masterpiece.

As a leading creator of heightened visual experiences, Duggal Visual Solutions applauds the artistic and technological ingenuity behind the Bentley studio. In the weeks leading up to launch, Duggal’s Carole Garcia and Steve Kelsall collaborated with Momentum Worldwide to spark curiosity at the pop-up location. A sleek window display giving a Bentley the illusion of beaming headlights had passersby frozen, dreaming of a luxury joyride down the West Side Highway.