With many conferences and tradeshows postponed due to the coronavirus pandemic, it might seem like a no-brainer to place your tradeshow booth production on pause, too. However, busy marketers know that the window to do their best work is well ahead of a deadline. While each tradeshow presents its own specifications and requirements, there are a few foundational aspects you can use to start developing portable displays right now so that you’re ready to go when the coronavirus threat subsides and people are eager to return to in-person networking.
Practicality
In what types of settings do you typically exhibit? How often does your company attend tradeshows, and how far might you travel? Approaching your tradeshow booth design from a practical standpoint can help you reverse engineer creative solutions based on transport, setup, and frequency. For example, a booth for a national conference may be more intricate than one used for a monthly regional chapter event. Meanwhile, attending an international conference might steer you toward lightweight materials in order to minimize shipping costs.
