Designer Spotlight: Justin Zawilinski Lands Times Square Billboard

Curators’ Corner

Designer Spotlight: Justin Zawilinski Lands Times Square Billboard


For many commercial designers, landing a billboard in the heart of New York City would be considered a pinnacle accomplishment. But for Justin Zawilinski, it’s only the beginning.

Just two years after moving to NYC from Connecticut, the 25-year-old graphic designer can walk through Times Square, look up and see his work in epic dimensions – an approximately 20×30-foot advertisement for the HBO middleweight fight between Gennady Golovkin and Curtis Stevens, live from Madison Square Garden.

“Usually I try to avoid crowded tourist spots like Times Square, but on this occasion I didn’t mind shuffling through the corner of 42nd and 7th,” says Zawilinski. “Seeing the work I’m used to viewing on a 26-inch monitor blown up to 20-something feet was nothing short of the coolest experience I’ve had in my design career thus far.”

Prior to the HBO billboard, Zawilinski had experience working with Nike, Verizon and P&G in addition to other smaller brands.

“Working with HBO was truly amazing,” he says. “It never occurred to me how impactful this ad design was going to be, so not only was the magnitude of the partnership jarring, but the end product was as well.”