Disney x Coach Momentum Continues with 1-Day, 70-Store Installation
06/22/2017
DVS Project Industry News
In Fall 2016, Coach took the fashion world by storm with the release of its collaboration with Disney. After a successful global rollout and with Disney x Coach headed to outlet stores, Coach once again called on Duggal Visual Solutions to promote the collection in Spring 2017.
While orchestrating a same-day installation of window clings in 70 stores led by coordinators Barbara Urrutia and Arista Agramonte, Duggal’s installation team also managed to adorn 30 outlets with playful, Mickey-clad floor graphics taking shoppers to a truly magical experience. Every single one of the adhesive vinyl pieces was 100% on brand in terms of color and sizing, with a slip-resistant coating to ensure no one got hurt while running to a new type of Disneyland. See photos below.