Duggal, Gensler Bring One-of-a-Kind Murals to Keurig Green Mountain Headquarters
03/28/2018
DVS Project
The brew button is always on at Keurig Green Mountain’s Burlington, Mass. innovation center just outside of Boston. The leader in single serve beverage systems continuously sources and packages hundreds of coffee varieties from leading brands to pair with its hassle-free machines, including many Fair Trade Certified, organic and specialty blends.
Drawing inspiration from the world’s most prized coffee growing regions – or “coffeelands” – Keurig Green Mountain serves visual ingenuity to its headquarters’ visitors and employees through unique, custom wall murals developed by Duggal Visual Solutions and Gensler. One mural imitates the texture of a burlap coffee bag to an impressive level of detail, thanks to high-resolution scanning and hours of retouching by the Duggal Creative Studio. Another appears as a fun and inviting chalkboard, hand-painted and paired with magnetic stencils. From one area of the office to the next, this caffeine paradise is as refreshing and enlivening as a cup of any Keurig Green Mountain brew.