Duggal’s LumiPixels Light Up Levi’s Time Square

For more than a century, Levi Strauss & Co. has been a globally recognized powerhouse in the world of denim and casual fashion. When it came time to ensure their Times Square flagship location looked just as good as their jeans, it s no surprise that they chose to partner with Duggal Visual Solutions. Opting for a simple yet elegant window display, Duggal s Fabrication Department and the Innovation Lab chose to utilize colorful, bottom-lit cages to showcase some of Levi s recent products and ad campaigns. As an added touch of magic, ticker-style LumiPixel screens border the windows to bring the whole display to life. The display is just another opportunity that Duggal has had to make a statement in New York s Times Square, helping brands catch the eye of tourists and natives alike as they take in the brilliance of the Big Apple.

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