In a world plastered with advertisements covering nearly every square foot of viable space, brands are faced with the ever-evolving challenge of standing out visually. And it’s no longer just about capturing consumers eyes; your imagery must have a visual impact that creates an emotional response and brand connection.

One of the best ways to convey your message, whether in stores or among the sea of billboards and signs, is with illuminated graphics displayed on Duratrans or Duraclear material.

What are Duratrans and Duraclear?

Duratrans and Duraclear are polyester-based display films that capture photographic detail and optimize imagery for pairing with a light source (usually backlit). Both are often used as general terms to describe two products manufactured by Kodak Alaris, the photographic media company that spun off from Eastman Kodak in 2013. The official product names are Kodak Professional Endura Transparency Display Material and Clear Display Material.

Duratrans and Duraclear have one main difference:

• Duratrans has a white translucent diffusion layer that creates a milky appearance.


• Duraclear, true to its name, is completely transparent.

Advantages of Duratrans and Duraclear

Compared to traditional fabric materials or non-lit imagery, Duratrans and Duraclear offer several benefits, including:

• Color transparency and dimensionality


• Image clarity, contrast and sharpness


• Photographic quality


• Ease of use for changing or “swapping” graphics


• Innate visual appeal, as humans are naturally drawn to light.

©Drew Tal

Common Uses

Display films serve as the image component of lightboxes. These custom, illuminated displays lend themselves to endless possibilities. They’re commonly used to augment:

• Retail interiors


• Retail exteriors


• Retail rollouts


• Featured products


• Point of sale


• Tradeshows


• Events


• Hospitality


• Sports


• Museum and gallery exhibitions


• + More

Lights On

Duggal is a trusted visual partner and global producer of custom illuminated displays for the world’s leading brands. Our visual consultants can help enhance your brand messaging and entice consumers with the allure of light. Click here to learn more.