Everlane’s Newest and Largest Store Is an Exhibition of Minimalism at Its Finest
In the capital of cool, Everlane stands out with a beautiful, white-washed brick storefront on Williamsburg’s North 6th Street.
The San Francisco-born retailer offering modern essentials with transparent pricing recently opened its 4,400-square-foot Brooklyn store designed by architecture firm Bohlin Cywinski Jackson, with graphics by Duggal Visual Solutions. Set in a 1960s building boasting a 20-foot-tall façade, “the interior decor continues Everlane's ‘signature minimalist design’ with a bright, white space paired with touches of wood and concrete floors,” Dezeen wrote.
Duggal’s Michael Algios consulted with the Everlane store designers to provide a wide range of printing and visual display services, including fabric frames, dimensional lettering, wayfinding signage, adhesive vinyl, floor graphics, sales collateral and more. The Williamsburg store is Everlane’s largest to date, expanding on the brand’s popular SoHo location and introducing a new “Save My Spot” fitting room system.
“Think of it as an elevated version of that trendy boutique that offers you a mid-shop glass of champagne,” Bedford + Bowery wrote.