Designed by former Hermès creative director Christophe Lemaire, the “U” sublabel of Japanese fashion retailer Uniqlo has become a favorite among shoppers and critics alike.

Uniqlo U “always hits on the menswear mood of the moment while staying true to Uniqlo's minimalist sensibilities (a definite win-win),” writes GQ. “Combine this with the retailer's excellent quality-to-price ratio, and you've got a collection we're eager to see—and shop—every time it drops.”

Esquire, meanwhile, nods to Uniqlo U for “churning out some of the best clothes of its price range over the past few seasons.”

As the 2018 Spring/Summer collection rolls out, Duggal Visual Solutions had the honors in bringing the essence of Uniqlo U to stores, the highlight being translucent graphics in the unique encasement seen at Uniqlo’s NYC Fifth Ave. flagship. See photos below, and visit uniqlo.com/uniqlou to shop the inspired line of sleek, sharp casual wear for men and women.