February is the month of love, and we’re not just thinking Valentine’s Day. New York’s infamous Mercedes Benz Fashion Week is well on the way. In honor of fashion week we thought we’d share a little off the runway fun with you. Our feature this week is the Etro boutique in Soho. Kat Kohl of Duggal worked with Etro to fill the store with images from their new campaign for their spring / summer 2013 collection.

Fashion photographer Erik Madigan Heck’s thirteen shots that showed off Etro’s new spring / summer line were printed on large scale stretch canvases. The imagery placed on the windows of Etro displayed an innovative floral aesthetic, printed on a seamless clear window vinyl. Allowing customers to see inside Etro and take a peak at their exquisite prints and clothing. The visuals inside the store displayed a mod spring feel with the use of bold color, to bring a cohesive spring essence to the entire boutique.

caption id="attachment_7683" align="aligncenter" width="205" caption="Courtesy of Billy Farrell Agency www.bfanyc.com"/caption

caption id="attachment_7682" align="aligncenter" width="281" caption="Courtesy of Billy Farrell Agency www.bfanyc.com"/caption

caption id="attachment_7681" align="aligncenter" width="300" caption="Courtesy of Billy Farrell Agency www.bfanyc.com"/caption

caption id="attachment_7680" align="aligncenter" width="300" caption="Courtesy of Billy Farrell Agency www.bfanyc.com"/caption