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Cassandre La France
Jewel PR
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FOR IMMEDIATE RELEASE

FASHION FIGHTS CANCER LAUNCHES THE GLOBAL FASHION FIGHT CAMPAIGN IN HONOR OF BREAST CANCER AWARNESS MONTH

Campaign Unifies Fashion Community to Create Once-In-A-Lifetime Experiences for Cancer Patients
Organization Hosts Events to Raise Awareness and Funds for Programs and NYC Therapeutic Center

(New York, NY – October 4, 2011)  Fashion Fights Cancer (FFC), a non-profit organization designed to nurture the minds, bodies, and souls, of cancer patients and survivors through fashion and design-oriented activities, has announced the official launch of The Global Fashion Fight campaign in honor of Breast Cancer Awareness Month.  The campaign is a multi-level platform which creates unique therapeutic opportunities to positively impact sufferers and survivors of cancer.  It includes programs such as The Global Fashion Fight Design Series which gives cancer patients an intimate perspective from high-end designers on the creativity involved in fashion.  In addition to the programs, FFC will host The Global Fashion Fight Exhibit presented by Duggal, Sample Sale and Benefit from October 25^th – 27^th at 25CPW to raise funds for programs and help build an FFC therapeutic center in NYC.

The Global Fashion Fight Design Series is a once-in-a-lifetime occasion where cancer patients are treated to sessions from top fashion designers and rising stars.  Students are taught a variety of design techniques in four classes at each partner’s design studio.  The lives of the cancer patients become enriched as they work in a creative and energetic space to create, or customize, items of their choice.  The Global Fashion Fight Design Series has proven to be a therapeutic form of expression through fashion.  This program began the precursor to FFC’s fundraising to give the industry and local community the opportunity to take a first-hand look at their mission.  As programs are under way, it is important that the organization hosts initiatives that will aid in providing more therapeutic opportunities for cancer patients.

The event initiatives will begin with The Global Fashion Fight Exhibit presented by Duggal in partnership with 25CPW Gallery.  Shot and curated by Chayo Mata, an FFC program participant, fashion photographer and cancer survivor, “Victorious” captures subjects as victors who fight cancer with style and grace.  As the former assistant to fashion photographer, Steven Meisel for Vogue and Vogue Italia, Mata used her expertise to give cancer patients and survivors a glamorous opportunity to emulate professional models.  Notable subjects include fashion designer, Carmen Marc Valvo, author/producer of Why I Wore Lipstick to My Mastectomy book and movie, Geralyn Lucas and Photo Director of Glamour Magazine, Suzanne Donaldson, Huffington Post blogger, Maya Gottfried and celebrity hairstylist, Jamal Hodges. The exhibit will be held for three days and is open to the public; guests may RSVP and make tax-deductible donations at the event or via www.fashionfightcancer.org.

Fashion houses have also joined the cause by participating in The Global Fashion Fight Sample Sale.  The annual event will be held on the evening of October 25^th with top names in fashion such as Tadashi Shoji, Shoshanna and many others.  Shoppers will be given the opportunity to do good as they update the chic quotient of their fall wardrobe.  They will also be able to peruse the exhibit throughout the evening of the sample sale.  In addition to the retail therapy, clothing purchases and cash donations made to FFC will be tax-deductible.

To close out the events, guests will enjoy an evening of Glamthropy at The Global Fashion Fight Benefit.  On October 27^th, FFC will honor campaign partners who have been instrumental in helping the organization provide programs for sufferers and survivors of cancer. The benefit will also give guests the opportunity to meet FFC program participants and hear their first-hand testimony of how this campaign has positively impacted their lives.  Although the benefit will conclude the series of events, FFC is dedicated to harnessing the collaborative power of the fashion industry year-round through The Global Fashion Fight to assist cancer patients and survivors in fighting the good fight.

For more information, event RSVPS and donation opportunities, please visit www.fashionfightscancer.org.

About Fashion Fights Cancer

Fashion Fights Cancer’s (FFC) mission is to nurture the minds, bodies and souls of cancer patients and survivors through fashion- and design-oriented activities. FFC is a non-profit organization that galvanizes the support of New York City and the international fashion community, to raise awareness and funds for cancer research.  The organization executes various initiatives including therapeutic programs, health symposiums, e-tail and retail partnerships, special events, and fundraisers to execute our mission. Fashion Fights Cancer engages the Medical and Fashion communities to help combat this disease.  For more information on Fashion Fights Cancer and its programs, please visit www.fashionfightscancer.org.

About 25CPW

Located at 25 Central Park West in Manhattan, 25CPW is an artist run gallery space which provides the opportunity for artists, curators, writers, and educators to engage with each other while simultaneously reaching out to neighborhood residents and the general public. Housed in a temporary vacant retail space, 25CPW is a place for experimentation, exploration and conversation--featuring lectures, discussions, film screenings, poetry readings, performances, workshops and exhibitions. 25CPW provides an arena for the presentation, documentation, critical discussion of, and support for a broad variety of visual, media, and performing arts representing a wide range of attitude.  25CPW is a project run by Little Prince Republic.  Little Prince Republic is a sponsored project of Fractured Atlas, a non-profit arts service organization, dedicated to producing and sharing research in contemporary art and thought.

About Duggal

Duggal Visual Solutions, Inc. is a leading supplier of printing, computer imaging, wide format graphics, and display services.  Duggal was incorporated in 1963 and is widely considered the nation’s top photo/imaging facility. Our clientele are increasingly spread among top retailers, Fortune 500 corporations, museums and graphic designers.  Duggal designs and produces large volumes of unique, custom, oversize and complex visuals and fixtures for our exclusive image conscious clientele.   Such work utilizes our innovative products, leading edge equipment, 24-hour facilities, and the creative and production resources of the most recognized name in the industry. Duggal brings several new and exclusive products to the market each year specializing in everything from high-resolution scanning and digital retouching of images that land on covers of magazines worldwide to giant digital murals that wrap entire buildings.  Duggal is a privately owned corporation, and it currently employs 225 professionals.  The company is based in New York City, with one location in Manhattan and five buildings in Brooklyn, but we ship and install graphics worldwide.

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